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About Me

Hi, I’m Isabel! I am a Year 2 University of Stirling student majoring in Digital Media, passionate about crafting stories that inspire and connect. My love for writing began with Roald Dahl’s magical tales, which taught me how words can create wonder. Today, I aim to bring that magic to the corporate world by transforming ideas into relatable narratives that resonate with audiences.

As an aspiring content writer, I believe storytelling bridges gaps and creates lasting connections. While data informs, stories leave impressions, sparking emotions and driving action. My journey in mass communication has honed my skills and deepened my understanding of how journalism and marketing intertwine, enabling me to craft narratives that align with business goals while captivating diverse audiences.

With adaptability and creativity, I aim to help brands connect authentically with their audiences through engaging content. Just as Roald Dahl’s stories once inspired me, I strive to infuse a touch of magic into every piece I write, leaving a positive impact one story at a time.

Connect with me:
  • Linkedin

My Journey so far:

01

FRASERS PROPERTY SINGAPORE COMMUNICATIONS & BRANDING INTERN (MARCH TO JULY 2024)

  • Identify and pen engaging stories for Frasers Property's internal and external platforms.

  • Conceptualise and execute content strategies for our social media outlets.

  • Manage and drive internal and external campaigns with the team.

  • Daily media monitoring of topline news for the organisation.

  • Any other support to communications, branding and digital marketing projects

  • Creativity in storytelling and video editing

02

DIGITAL NEWS EDITOR FOR THE REPUBLICAN POST (APRIL TO OCTOBER 2023)

  • Facilitated brainstorming sessions

  • Mentored members with their story ideas

  • Helped edit articles and publish them

  • Vetted social media posts

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Organisations I've worked with

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